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Step 2: Meta Tags & Their Uses [continued]
Description Meta Tag
The next part the spider will look at is your Description Tag. This is also located in the header of your source code and looks like this:
<meta content= "Your description of your site, written keyword rich" name=description>
The Description should be 1 or 2 sentences pertaining to the content of your page - no more than 250 characters. Make the Description rich with various keywords that would be used to search for your particular page, service or product. Be careful not use too many terms and don't turn your Description into a Keyword Tag. This is the Description Tag, and should entice searchers to click, and spiders to index.
Although spiders can now provide searchers with snippets from the actual content of the page, including the keywords they searched for, a well written Description helps the spider focus on the importance of the page and helps with ranking.
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