<< Back to Index How to Market Your Website:
Step 5: Strategies to Implement [continued]
Give Away an Article / Newsletters
One of the best ways to get links to your website is to give away quality content that can be used for newsletters or website content. You simply request they give you credit including the copyright information and a link back to your site / page.
To do this well, you will need writing skills and the ability to provide the kind of content people in your field are looking for. You can email your content to a list of closely related sites; list your articles in several free content databases used by webmasters and e-zine editors.
Send out a Press Release
Press releases work much like free articles you give away. Reprinted and hosted on many sites they become the basis for articles written by journalists searching for ideas. The advantage of press release sites is they tend to have higher PageRanks over free articles sites.
1. XpressPress.com
http://www.XpressPress.com
2. PRWeb.com
http://www.prwebdirect.com/
3. BusinessWire
http://www.businesswire.com/
4. PR Newswire
http://www.prnewswire.com/
Offer an Award Logo
By offering an "award" to similarly themed sites you appeal to their Pride. Many sites will accepts the award and put the logo / award on the front page of their site. Larger sites are immune to this tactic.
It is best to supply the HTML they can simply paste into their URL. Be sure to include a descriptive, keyword rich ALT tag for the image of the logo and the link back to your site.
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