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Keyword Implementation
Once you have compiled your list of the best keyword phrases, you will place them within your HTML tags.
Search engines determine a pages' importance by the following factors.
- Title
- Description Meta Tag
- Keyword Meta Tag
- Headings
- Body Content
- Alternative Tags [ Alt tags ]
- Hyperlinks
We will start by looking at the importance of Meta Tags and their uses.
Title Tags are probably the most imporant tag you will develop. It tells not only the spiders but your visitors what you page is about. In just a few characters you need to grab the readers attention and pull them into your site. In turn, you need to provide the main focus of the page for search engines to index you properly.
To follow in importance is the Description Meta Tag. Again, capturing the reader's attention in just a few short sentences is cruicial. These two tags need to be well thought out and tested to find out what generates the most qualified traffic and highest ranking.
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