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Step 2: Meta Tags & Their Uses [continued]
Keyword Meta Tag
Most Search Engines, if not all, skip over the keyword tag completely. In the past, spammers abused this tag by "stuffing" it full of keywords trying to trick the spider into a higher index. Therefore, its value has been diminished.
So why use it? I use it to help organize the terms I am targeting for the page. Here's the best way to do it.
Take your well written, keyword-rich Description tag. Now, remove every word that would not be used in a search, leaving only the important keywords. Be careful not to repeat any words.
Example:
Description: "Colorado Landscaping Company provides top quality residential landscaping and driveway construction for Brandon County . Unilock Certified and winner of the 2005 Colorado Landscaper Award."
Search Engines do not look at Stop Words , such as: is, the, to. Descriptions such as: top, best, number one can also be eliminated. [although "Hot" Christmas Toys is a popular term during the holiday season].
Once you go through and eliminate the unnecessary words your Keyword Tag should look something like this:
"Colorado Landscaping Company quality residential driveway construction Brandon County Unilock Certified Landscaper CO Co"
Note I put in "CO" and "Co" for additional searches for " Colorado ". Keep this in mind if you are targeting a more localized area. When making the Keyword Tag, remember to put the most important terms first, and trim down the tag to 250 characters or less.
To write your tag:
<meta content= "Colorado Landscaping Company quality residential driveway construction Brandon County Unilock Certified Landscaper CO Co" name=keywords>
By utilizing the Keyword Meta Tag without commas, you enlarge your keyword combinations. If you had chosen to use commas, only the keywords and phrases would be used. Such as: "Colorado Landscaping Company, driveway construction." By removing the commas and only using spaces you enlarge your targeting to: "Colorado Landscaping; Colorado Construction; driveway landscaping" and any other combinations of the terms listed.
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