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Beware of Angering SE Spiders!
There are a few absolute Don'ts when optimizing your pages.
1. Don't Keyword stuff your pages . This is repeating keywords in meta tags
2. Don't duplicate the same content on a number of webpages. These are labeled "doorway pages" and are banned.
3. Don't hide text on the page by placing white text on a white background.
4. Don't cloak high ranking page by showing search engine spiders one page and the general public another.
5. Don't EVER steal copy , graphics or photos from another site. Copyright laws apply to the Internet as well. Just because it's on the Internet doesn't make it free for the taking. You could find yourself in legal hot water!
In my Recommended Resources, I provide some great sources of free content, plus some low-cost areas for professional style photos and graphics. If in doubt, always write the website and ask for permission - and get that permission is writing - print it out and keep it!
PERSONAL HISTORY: A Long time ago, I gained permission to use a graphic from a site only to find out they had stolen it from another site. I was contacted by the real owner and strongly told to remove the graphic or I would be sued. Needless to say, I now only use reputable companies for my graphics or I create them myself. There are many unscrupulous people on the Internet taking graphics and photos whenever they wish. Many do not know what they are doing is illegal. For your own sake, and conscious, build your site honestly. If you plan to be a webmaster, protect yourself from liable -put a clause in your contract protecting you from illegal use of graphics provided by a client.
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