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Step 5: Strategies to Implement [continued]
Cost Per Click (CPC) tools and resources
This resource center is designed for the CPC advertiser who holds a basic knowledge of how the CPC search engines work and how to advertise effectively with them. If you are new to CPC marketing or are looking for a definitive guide to walk you through the process and get your accounts set up, we highly recommend the Definitive guide to Google Adwords. Perry Marshall has written a very helpful e-course called "5 days to success with Google AdWords" and there's no charge for it..
What is CPC or cost per Click advertising?
CPC advertising, or also called PPC [ Pay Per Click ] is the process of buying keywords or phrases related to your product on the search engines. When customers do a search using your keywords, your advertisement comes up as a relevant resource. When customers click on your link, they arrive at your site and you get charged the price of a click. You pay for the visitor (per click) and not simply when your advertisement is displayed.
What are the risks of CPC Advertising?
There are definitely risks in CPC advertising. Your keywords may not be 100% relevant to your product and you may get many customers clicking but not buying. As you pay for the click, you may spend a large portion of money without generating any sales. The key is to test different keywords and make sure they are converting to sales. If yes, great, otherwise try changing keywords to find what works best.
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