<< Back to Index How to Hire a Search Engine Specialist [continued]
What SEO Vendors do
There is a huge difference in what SEO vendors will do for you, and it isn't always apparent in their description of services. Typical services should include:
Initial Ranking Report
Keyword Research and Analysis to deterine best keywords
Optimization of webpages
Analysis and Correction of Navigation system
Site Map
robots.txt file
Submission to Search Engines
Submission to Directories
Monthly ranking reports
Obtain minimum number of quality incoming links
Most of these services were just outlined in this ebook. If you are looking for more targeted traffic, then you need Search Engine Marketing [SEM].
I outlined some basic marketing in the previous chapter of this eBook. A Professional SEM company will have much more detailed techniques. Similar to an Advertising Agency a SEM Company is knowlegeable in the latest marketing trends and techniques.
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