<< Back to Index How to Market Your Website:
Step 5: Strategies to Implement [continued]
Set up an Affiliate Program
A definite way to get people to link to your site is to PAY them to do so. An Affiliate program is where a merchant pays an affiliate a percentage of the sale - but only when a sale takes place.
Affiliate programs generate traffic, but from a linking strategy they only help if the link points to YOUR domain. Affiliate program services, such as BeFree, Commission Junction, or Linkshare, utlize a link that points to their site - which does little good for your link popularity.
However, many shopping carts come with rudimentary affiliate programs that provide enough power for a modest business to start their own affiliate program. Best example is Ecommerce Templates . They have an excellent cart, and fantastic forum and technical support service.
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