<< Back to Index How to Market Your Website:
Step 5: Strategies to Implement [continued]
Tagging
Tagging is actually a very simple concept. It is often referred to as "social bookmarking" - a way for people to bookmark content and share the content with others. A Tag is simply a label defined by the person who wants to bookmark it.
Tag clouds is a way of showing how popular certain tags are. The more people that tag content the bigger that word becomes on the "cloud". Tag Clouds are a good way to determine what content people are interested in.
A couple good examples of tag clouds are:
. Del.icio.us - http://del.icio.us
. Technorati - http://www.technorati.com
From the users' perspective, clouds allow them to categorize and find content easily. From the marketers perspective tagging provides a powerful way to spread viral content among target groups, gain links, traffic and rankings.
In terms of search marketing, the viral effects from breaking into popular tagging sites can last a long time - with ranking effects even longer. Tags are very powerful and marketers need to learn how to tap into that power.
There are dozens of bookmarking and tagging sites on the web. The big three are:
. Digg.com - http://www.digg.com
. Technorati - http://www.technorati.com
. Del.icio.us - http://del.icio.us
Del.icio.us is by far the most powerful tool available for tag marketing, and it is easy to use.
Here's a step-by-step lesson on how to tag in Del.icio.us
1. Create an account
2. Follow all the instructions. Check your email and follow the link.
3. Login to your account
a. You arrive at the About page
4. Now you can post a link - follow the forms easy instructions
When you have filled in the form you gave your bookmark space separated tags. These tags tell where your bookmark will be listed. You'll find each del.icio.us tag contains it's own RSS feed, so you can subscribe to bookmarks under any tag [category].
If you choose to subscribe, I recommend del.icio.us/popular, to get an idea on what content works best.
<< Back | Next >> |
