<< Back to Index
Step 3: Content [continued]
Body Text
The body text is the real test of being properly indexed. Spiders are used to the tricks used in Titles, Meta Tags, and Headings and respond accordingly - unfavorably. By the time the spider reaches your content - it has made a checklist of keywords and their synonyms that were discovered in your Title, Meta Tags and Headline. The spider is expecting in your first paragraph to find these most important ideas. After all, that's how good content is normally written.
A good webpage's first couple of paragraphs will echo the keywords found in the Titles, Meta Tags, and Headings. If they are all congruent, it reveals the true focus of the page and the page will be ranked higher for these specifically targeted keywords.
Making pages too general, ignoring the importance of keywords in the Titles, Meta Tags, Headings and Body Content will only confuse the spider and it will be classified as an "unimportant" page. The page will probably still show up in the search results, but no where near the top. It is IMPORTANT the spider understand a clear focus of the page.
<< Back | Next >> |
