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Step 3: Content
We now move to the content of the page - what your visitors see when they arrive at your site. Not only does the content need to be informative to the visiting masses, but it needs to be " Keyword Rich " for the Spiders.
Headings and Subheads
Contained in the content of each page are Heading Tags described by the H1, H2, H3 tags in your HTML. These are not unlike "headlines" in a newspaper. Headlines contain important hints to the content on the page. The spider will start with these Heading Titles, usually found between H1 or H2 tags, and will work its way down the page.
Subheads also aid the reader and spiders to categorize your page. Each Subheading, normally the H3 tag , should contain an important keyword for that section of the document. Subheads make it easy for the reader to scan the document, as well as for the spider to index the page properly.
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