<< Back to Index Step 3: Content [continued]
Hyperlinks
Spiders also look at hyperlinks. If your links say "advantages to using Blue Widgets" and the URL link points to "blue-widgets.html", then the spider knows the focus and will include it in her indexing report.
An Example of Keywords in Hyperlinks:
"A good webpage's first couple of paragraphs will echo the keywords found in the Titles, Meta Tags, and Headings. If they are all congruent, it reveals the true focus of the page and the page will be ranked higher for these specifically targeted keywords ."
" targeted keywords " would link to a page called:
http://www.yourdomain.com/targetedkeywords.htm
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