<< Back to Index How to Hire a Search Engine Specialist [continued]
How to Spot Website Promotion Scams
There is a great variety of SEO vendors - some ethical and some not. Ethical vedors will not implement anything that could jeopardize your site being indexed in the search engines. Others, use all sorts of methods which, when discovered by a search engine, could get your site banned.
As a precaution, ask your SEO vendor what kinds of methods they utilize to achieve top ranking. Be skeptical of companies that build "entry pages" or "doorway pages". Doorway pages as well as links to link farms can get you banned.
Here's some helpful reading:
http://www.google.com/webmasters/seo.html
The best way to protect yourself is to know a little about what you are needing and asking. Some SEO companies try to technical talk you into thinking they know more than they really do.
<< Back | Next >> |
