The process of search engine optimization [SEO] includes design, writing and coding your web pages in order to increase SE positioning for chosen targeted keywords. Through various marketing techniques, the online business can maneuver it's way to the top. Many "so-called" SEO experts will claim to have "reverse engineered" the search engine algorithms and can therefore guarantee a top ten ranking. Despite these claims, the basis of a successful SE campaign has not changed and are presented here in this ebook.
The essentials needed for a long-term search ranking and traffic comprises these components: 1.Keyword Optimization
2. Source Code Optimization
3. Content and Navigation Optimization
4. Robots & .htaccess files
5. Marketing: Link Popularity
6. Importance of Design & Layout
7. Other Marketing Method |